Fur for Fendi!


Karl Lagerfeld is All Set To Show Fur Haute Couture Collection For Fendi In Rome On July 7.

Italian fashion house Fendi is celebrating its 90th anniversary this year. On July 7, the label’s creative director, Karl Lagerfeld, will present a fur haute couture range in Rome.

“A Haute Fourrure fashion show in Rome is the best way to celebrate Fendi’s 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship in furs,” Fendi CEO Pietro Beccari said in a release.

Lagerfeld also staged a “haute fourrure” show for the brand last year to celebrate his 50th anniversary as Fendi’s designer. In that particular event, PETA had a strong presence.

In an interview last year, Lagerfeld spoke on the importance of fur at Fendi, according to WWD. He said: “fur for me is something Italian because in France, I never do fur. There are not many great fur people here, and their technique is basic compared to what I’m used to.”

In related news, the Giorgio Armani Group has just announced plans to starting beginning with the fall/winter 2017 season.

In July, Hugo Boss also announced it will be embracing a 100 percent fur-free policy beginning with the same seasonal collection.

Many other luxury fashion brands have also been featuring fake fur on the runway. The trend also carried over into retail, and several large retailers — including U.K.-based shops Selfridges and Net-a-Porter — have stopped carrying real fur.

Designer Stella McCartney uses no leather, fur or exotic skins in any of its products.

Seems like, Fendi is going back to the basics and its a marketing strategy quite different from the rest of the luxury brands.

Watch out fur for Fendi on July 7.





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