Burberry has just revealed a unique June ad campaign which includes illustrations from British artist Luke Edward Hall alongside stylish Mario Testino-lensed images. Model Edie Campbell and Callum Turner posed for the photographer sporting the brand’s new, singular line.
Burberry’s new ads — which don’t fit into the fall, spring or holiday seasons — are set to break in June and run through September.
“When I first saw the collections, the variety of textures and jewel tones inspired me to get my paints out — I love color and it was a joy to be able to experiment freely,” Hall told Grazia Daily U.K. “I was lucky to be given free reign and to be one of the first to be able to interpret the iconic trench coat in my own way. As a British artist and designer, it’s been a pleasure to work with Burberry, a brand rooted in British heritage and Craft.”
Hall’s stunning illustrations were done in watercolor, chalk, oil pastels and acrylic.
“Luke is a great talent and it has been wonderful working and collaborating with him on our campaign,” the British brand’s chief creative officer Christopher Bailey said.
Right when Burberry’s June ads break, consumers will be able to purchase some of the pieces featured in the campaign.
“I love the human element of the drawings onto the photographs. In this digital world we are living, the softness and handmade feeling adds something intimate,” Testino said.
Burberry’s new ad campaign is a testament to the the amalgamation of art and fashion. Seems like its heading in a new and fresh direction.