From Classic to Customization: My Lady Dior

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The classic quilted Lady Dior has been a staple handbag in many a style maven’s closet for years. However the brand eponymous classic is getting a retake to appeal to the young luxury consumers, by introducing a concept that allows for the It bag to be personalised to the wearer’s individual taste.

The My Lady Dior is the first such customizable bag from the French maison.

It is a slow change for the brand as the size remains the same. The only bespoke element is the adjustable strap which comes equipped to hold three of Dior’s enamel Lucky Badges. The 41 available badges are inspired by Christian Dior’s own famous lucky charms and can be clipped to the shoulder strap of My Lady Dior which accommodates 3 badges at a time. The designs for the badges include the twenty-six letters of the alphabet, and familiar symbols like the bee, the rose and the star.

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Whilst this not much of a change, it is a significant step for the French Maison and the influence of the new age luxury consumers.

Runaway to Retail Experience adopted by Ralph Lauren

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These gorgeous ensemble  by Ralph Lauren is now up for grabs. Ralph Lauren is one of the few brands that is going to adopt the see now, buy now concept.

On Wednesday, Ralph Lauren will present a see now, buy now collection for fall, which will be available immediately at its boutiques, online and at wholesalers, according to Vogue.

“Showing clothes, then delivering them six months later. it’s over. With the Internet, social media… you have to change,” Lauren told Vogue.

Clients are interested in getting their hands on the last fashion trends and ensembles. Ralph Lauren is set to expedite their collection coming into stores to concede to the buyer’s demands.

“I’ve always looked at the business as an evolution. We’re never standing still, and we’re never chasing anyone. Everything is a new chapter,” Lauren continued.

In addition to Ralph Lauren’s consumer-facing runway show, which will take place outside the brand’s Madison Avenue flagship store, the label will also have a traditional show for industry types.

Club Monaco, which is owned by Ralph Lauren, also debuted a shoppable collection during its first New York Fashion Week appearance at Grand Central Terminal on Friday. The 35 men’s and women’s looks that were unveiled are part of what Club Monaco has dubbed “The New York Fashion Week Fall Collection.”

 

Fashion + Fitness Collaboration – Alexander Wang and Adidas

Design maverick Alexander Wang has partnered with sports label favourite Adidas for a new unisex collection.

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New York Fashion Week is full of surprises, and at the end of his runway show on Saturday night, Alexander Wang shocked the audience by unveiling an unexpected collaboration with Adidas.

After showing off Wang’s spring/summer 2017 designs for his namesake label, models ran backstage to change into looks from the designer’s 84-piece unisex collaboration of apparel and footwear with Adidas while a teaser film for the collection was played to entertain the audience.

For Wang, this collaboration, which will launch for spring/summer 2017, provided him the opportunity to work with a brand he wore in his youth and a footwear style — sneakers — that he loves.

“I grew up on sneakers. It’s a very interesting time obviously for (all) sportswear, the whole market and how people utilize fitness, incorporate it into their daily uniform. So the sneaker is something that I’ve always been very close to. And it’s always been something that’s very hard for us to do in house, to be honest – obviously Adidas has the most innovative resources,”

With the collection, Wang aimed to make Adidas’ aesthetic feel fresh while still keeping the designs recognizable as being Adidas.

“It was really about saying, how do we take something and shake it up a little, disrupt it, but at the same time not change it so much where it doesn’t feel right,” Wang said.

Adidas hopes to capitalize on Wang’s downtown-cool style.

“I’ve been a fan for a long time, this connection he has with culture and New York and breaking down boundaries. What I really love about Alex is that he is a really established part of the fashion world, but he stands for not being elitist.

Alexander Wang fits the bill of the non elitist but fashionable designer. He lets people in and pushes the boundaries of high street and high fashion.

 

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When Fashion Meets Fragrance : Louis Vuitton’s Scents

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The brand known for its exclusivity, craftsmanship and tradition is entering a new phase. With the ex Bond girl, Lea Seydoux as the face of the campaign, this lethal combination could not get any better.

The house, founded in 1854 as a packer of women’s fashions and then a trunk-maker for sophisticated travelers, had dipped its toe into the sandbox before. In the 1920s, Vuitton’s free-spending and increasingly mobile clientele requested something to fill the crystal flacons Vuitton had already been crafting for the intricate nécessaire de voyage train cases they took on their transatlantic trips. And so fragrances like Je, Tu, Il (“I, You, He”) and Eau de Voyage were born. The endeavor ended in the late ’40s, and it would be more than 60 years before Vuitton got back in the game, discreetly.

According to Arnault, there was no rush: “The luxury is to be able to take that time and do it right.”

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Vuitton has done it right. Les Parfums Louis Vuitton are serious, more resembling niche perfumery, like Chanel’s Les Exclusifs or the Hermessence of Hermès, than the flashier, more accessibly priced fashion fragrances that fill department stores; their high quality is apparent from the first spritz to the long dry-down.

It is a minimalist, heavy glass version of an apothecary flacon, whose LV-emblazoned metal cap snaps shut with a satisfying magnetic clack.

Particularly indulgent fragrances, these scents are a tribute and ode to flowers and a meant to evoke an emotional narrative than just mere ingredients.

And, of course, Léa Seydoux’s presence settles any question. Seydoux is a rare combination of pure carnality and sparkly braininess, something which embodies the true spirit of the LV woman.

Going back to it’s Roots: Dolce & Gabbana’s Fall Winter Campaign

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                                                   Picture courtesy: Dolce & Gabbana

Dolce & Gabbana just unveiled its cultural fall/winter 2016 ad campaign. The images were photographed by Franco Pagetti on the cobblestone streets of Naples, Italy.

The energetic new images star Naples locals, as well as models Bianca Balti, Leila Goldkuhl, Sasha Kichigina, Mayowa Nicholas and Cong He. The “regular” people also appear sporting Armani and Louis Vuitton products — which Dolce & Gabbana made no effort to hide, according to Fashionista.

“We’re here in Naples because we think these people are the best people in the world. Very strong. With unlimited heart,” the Milan-based brand wrote the label on its Facebook page. “It is still like the 1950s here, in a way. This is a place that hasn’t lost its roots and we appreciate that.”

Back in February, hearsay began to circulate in the fashion industry that former Gucci CEO Patrizio di Marco would reportedly be joining Dolce & Gabbana’s board, people familiar with the situation said at the time. Then, in April,WWD reported that the match did not work out in the end.

In December 2014, di Marco and wife Frida Giannini, Gucci’s former creative director, left the Italian fashion house. She was replaced by popular designer Alessandro Michele.

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                                               Picture courtesy: Dolce & Gabbana

Burberry’s New Ad Campaign!

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Burberry has just revealed a unique June ad campaign which includes illustrations from British artist Luke Edward Hall alongside stylish Mario Testino-lensed images. Model Edie Campbell and Callum Turner posed for the photographer sporting the brand’s new, singular line.

Burberry’s new ads — which don’t fit into the fall, spring or holiday seasons — are set to break in June and run through September.

“When I first saw the collections, the variety of textures and jewel tones inspired me to get my paints out — I love color and it was a joy to be able to experiment freely,” Hall told Grazia Daily U.K. “I was lucky to be given free reign and to be one of the first to be able to interpret the iconic trench coat in my own way. As a British artist and designer, it’s been a pleasure to work with Burberry, a brand rooted in British heritage and Craft.”

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Hall’s stunning illustrations were done in watercolor, chalk, oil pastels and acrylic.

“Luke is a great talent and it has been wonderful working and collaborating with him on our campaign,” the British brand’s chief creative officer Christopher Bailey said.

Right when Burberry’s June ads break, consumers will be able to purchase some of the pieces featured in the campaign.

“I love the human element of the drawings onto the photographs. In this digital world we are living, the softness and handmade feeling adds something intimate,” Testino said.

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Burberry’s new ad campaign is a testament to the the amalgamation of art and fashion. Seems like its heading in a new and fresh direction.

Rihanna X Dior for Sunglasses!

RiRi has joined forces with the luxury French label for the second time to design a new futuristic eyewear collection simply called Rihanna, which was inspired by LeVar Burton’s character Geordi La Forge from Star Trek: The Next Generation.
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Rihanna has collaborated on an exclusive sunglasses line with Dior, and the collection will be debuting in early June.

As part of her brand ambassadorship with Dior, the “Anti” singer collaborated with the french fashion house to create a line of futuristic frames.

According to WWD, the new “Rihanna” sunglasses collection will only be available in Dior stores. One style of shades will be offered in six different mirrored, metallic colors, from a cobalt blue to a steely silver. The styles will retail for $840 and an exclusive 24-karat, gold-plated deluxe pair will be available for $1,950.

“We are very pleased to partner for the second time with Rihanna,” Dior chief executive officer Sidney Toledano told WWD (the first official collaboration being a campaign and short film for Dior titled “Secret Garden IV.”) “She is an artist, an entertainer, an entrepreneur, a philanthropist, and a style icon for today’s generation,” Toledano stated.

Rihanna’s eyewear collaboration with Dior follows on the heels of her footwear collection designed in collaboration with Manolo Blahnik — “Denim Desserts” — which debuted last month in May. The singer also launched her Fenty Puma by Rihanna collection for FW16 at New York Fashion Week in February.

The megastar took to Instagram to tease her new sunglasses collection and recently posted this image below to her account:

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